THE COLORWRX IDEA

a different approach

Beautiful landscapes should not require excessive water use.

ColorWRX restores the rich green appearance of healthy turf while allowing landscapes to operate with smarter, more efficient irrigation.

Instead of watering heavily just to maintain color, ColorWRX enhances the natural tone of turf while allowing watering schedules to be reduced.

In many landscapes this allows irrigation to be lowered by up to 40% while maintaining a vibrant lawn.

Homeowners and landscape professionals can maintain curb appeal while using dramatically less water.



When multiplied across neighborhoods, cities, and communities, even modest reductions in irrigation can conserve millions of gallons of water each year.

ENVIRONMENTAL IMPACT

LESS WATER. LESS ENVIRONMENTAL IMPACT.

Reducing irrigation demand creates a cascade of environmental benefits.

When less water moves through landscapes there is:

• less fertilizer runoff

• reduced pesticide transport

• lower groundwater contamination

• less nutrient loading into rivers and waterways



ColorWRX exists to help lead that shift toward more efficient landscape management.

THE COLORWRX IDEA

a different approach

Beautiful landscapes should not require excessive water use.

ColorWRX restores the rich green appearance of healthy turf while allowing landscapes to operate with smarter, more efficient irrigation.

Instead of watering heavily just to maintain color, ColorWRX enhances the natural tone of turf while allowing watering schedules to be reduced.

In many landscapes this allows irrigation to be lowered by up to 40% while maintaining a vibrant lawn.

Homeowners and landscape professionals can maintain curb appeal while using dramatically less water.



When multiplied across neighborhoods, cities, and communities, even modest reductions in irrigation can conserve millions of gallons of water each year.

ENVIRONMENTAL IMPACT

LESS WATER. LESS ENVIRONMENTAL IMPACT.

Reducing irrigation demand creates a cascade of environmental benefits.

When less water moves through landscapes there is:

• less fertilizer runoff

• reduced pesticide transport

• lower groundwater contamination

• less nutrient loading into rivers and waterways



ColorWRX exists to help lead that shift toward more efficient landscape management.

HOW IT WORKS

ColorWRX GREEN is designed to interact only with the outer surface of the grass blade.

ColorWRX GREEN pigments bond to the cuticle layer — the thin waxy coating that naturally protects turf leaves.

Once applied, pigment particles adhere to this outer surface and form a uniform color layer that moves with the leaf blade itself.

Because the pigment remains on the exterior surface, the plant continues normal biological processes including:

• photosynthesis

• respiration

• transpiration

The result is a natural‑looking color that withstands mowing, sunlight, and weather while leaving the plant’s physiology unaffected.

IRON OXIDE IN NATURE

THE IRON OXIDE CONNECTION

ColorWRX pigments are mineral‑based color compounds commonly found in nature.

One of the most widely used pigment minerals in ColorWRX colorants is iron oxide — a naturally occurring material used throughout agriculture and soil systems.

Research from Northwestern University’s McCormick School of Engineering has shown that iron oxides can act as natural catalysts in soil, helping convert organic phosphorus into inorganic phosphorus the form plants can absorb for growth.

Iron oxide surfaces can facilitate reactions that help unlock nutrients that would otherwise remain unavailable to plants.

Because iron oxides are also the mineral compounds used in many ColorWRX pigments, they reflect materials already present in many natural environments.

While ColorWRX is designed primarily to reflect natural color, its pigment structure reflects mineral systems commonly studied in soil science and plant nutrition research.

In short:

ColorWRX works with the natural biology of turf — not against it.

Reference: Research referenced from Northwestern University McCormick School of Engineering — iron oxides act as natural catalysts that unlock phosphorus for plant growth.

MULCH SCIENCE

ColorWRX mulch colorants bond to the surface of natural wood fibers.

Pigment particles adhere to the porous structure of mulch, allowing the material to breathe and break down naturally over time.

PINE STRAW SCIENCE

On pine straw, pigments adhere to the natural waxy surface of the needles.

This restores the deep orange tone of fresh pine straw while remaining flexible and weather resistant.

RETHINKING HOW LANDSCAPES STAY GREEN

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